Web Writer Studio
The Small Business Dream Builders
Fundamentals of Persuasive Online Copy
What are the characteristics that make online copy persuasive? Why does one Web page make a lasting impression and sell merchandise, while another falls flat and doesn't generate enough revenue to pay its own cost?
To be persuasive, your copy must:
1. Gain attention
2. Focus on the customer
3. Stress benefits
4. Differentiate you from the competition
5. Prove its case
6. Establish credibility
7. Build value
8. Close with a call to action
9. Give the user a reason to act now instead of later
Many web companies sell their technology and lock down the code. This is a gross disservice in disguise. Here at the Web Writer Studio, our only concern is to provide an excellent service while keeping you both knowledgeable and comfortable as we grow your dreams. GIVE US A CALL NOW TO LEARN HOW.
