Many business owners buy websites because they are afraid of missing out. They believe a web presence will help them make more money, but they do not understand exactly how.
Besides adapting
the Fundamentals of Persuasive Online Copy – as delineated on our
home page – Web designers and their clients must determine their
sites’ primary objectives – indicated as follows:
Step 1 – Online
Identity
Step 2 –
Billboard Value
Step 3 –
E-Commerce Enablement
Step 4 –
Customer Relationship Management
Step 5 – Service
Applications
The next
question you need to ask yourself is "Does my copy fit the buyer's
mood and intent? Understanding this will help you determine
the direction of your marketing objectives.